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 | |  | | | Mission | Pharma Marketing Network's mission is to help pharmaceutical marketers advance their careers through networking, sharing resources, and continuing professional education.
| | History | Pharma Marketing Network™ is owned and operated by VirSci Corporation, a pharmaceutical marketing best practices consultancy and communications company, which was established in 1995 by John Mack.
VirSci has long been a pioneer in developing and managing pharmaceutical marketing Web sites and email-based discussion groups. In 1995, for example, VirSci launched PharmInfoNet, a "Top 20 Health Site" focused on drug information content and databases for physicians and pharmacists. PharmInfoNet pioneered many innovative, Internet-based communication programs including the Electronic Highlight Bulletin for the delivery of medical conference highlights to physicians via email and the Web.
In 1998, VirSci established the PHARMA-MKTING listserv in order to establish a loosely-knit group of pharmaceutical marketing clients of its products and services. As more and more subscribers joined the listserv, a Web site was added to support the group by providing instructions for using the listserv, to recruit new members, and to link to archived discussion threads.
In 2002, a newsletter (Pharma Marketing News) was added to encourage discussion and promote products and services of PHARMA-MKTING subscribers and other advertisers. The newsletter quickly found its niche by providing timely highlights of pharmaceutical marketing conferences.
Eventually, more and more services were added and the synergy between the Web site content and the interactive email discussion group was increased greatly. In January, 2003, the assets of the email discussion group, newsletter, and Web site were integrated under the Pharma Marketing Network brand.
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