The Pharma Industry as a Knowledge Zone

Knowledge zones are emerging rapidly as the next step in the quest for sustainable growth and economic development for cities, regions, countries, and even corporations and global virtual organizations. As the knowledge-based economy expands, stakeholders are finding this to be an appealing transformational pathway to a prosperous, diversified, and abundant future. The definition of a Knowledge Zone is: “A geographic region, product/service/industry segment or community of practice (e.g., with topical areas of interest) in which knowledge flows from the point of origin to the point of need or opportunity.” This session will outline the vision with examples within the Pharma industry for stakeholder innovation.