Professor of Intellectual Capital, at Lund University, Sweden
Inspirator and CEO of Universal Networking Intellectual Capital
Winner of the prestigious Brain of the Year award for 1998
Please Visit the Corporate Longitude Web site (www.corporatelongitude.com)


Professor Leif Edvinsson, is the world's leading expert on Intellectual Capital (IC). He has been Vice President and the world's first Corporate Director of Intellectual Capital at Skandia of Stockholm, Sweden and has held the world´s first professorship on Intellectual Capital at Lund Universtiy, Sweden since 2000.

Professor Edvinsson has been a key contributor to the theory of IC and oversaw the creation of the world's first corporate Intellectual Capital Annual Report. In 1996 he was awarded both by American Productivity and Quality centre, USA and Buisness Intelligence, UK for his pioneering work on IC. Professor Edvinsson formerly was senior vice president for training and development of S-E Bank, and president and chairman of Consultus AB, a Stockholm-based consulting company.

In light of his work in both training and IC, Professor Edvinsson has been a special advisor on service trade to the Swedish Ministry of Foreign Affairs. He is also special advisor to the United Nations International Trade Centre and is a co-founder of the Swedish Coalition of Service Industries. Professor Edvinsson holds an MBA from the University of California, Berkeley. He is the author of numerous articles on the service industry and Intellectual Capital. He is a regular speaker before such organizations as the BBC, CIO, Conference Board, Economist, Handelsblatt, Insead, IMD, and the American Productivity and Quality Centre. He is listed in the Who's Who list of the world.

In March 1997 he launched together with Michael S. Malone the book on Intellectual Capital called "Realizing Your Company's True Value by Finding Its Hidden Brainpower". In January 1998, Professor Edvinsson won the prestigious 'Brain of the year' award, in competition with the likes of Bill Gates and Paul McCartney. Professor Edvinsson follows in the footsteps of illustrious former winners such as Gary Kasparov (World Chess Champion), Prof. Stephen Hawking, and the Poet Laureate Ted Hughes. In 2000, he was also listed in the Top 20 list of the most admired Knowledge Leaders in the world.